MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main objective of this study is to determine the efficiently of market segmentation in increasing market share of a company. The research questions were asked, problems identified and objectives set. At the same time some existing literature on the subject matter was reviewed while a pattern was followed to gather and analysis the data collected. five research questions were formulated which guided the study. The analysis is presented by the sue of table, sample percentage to enable one to have an overview. Some of their findings principles were based on the increased in sales of the organization product and determining the efficiency of market segmentation which depends on the managers getting what they want from planning. To change the minds of non-user of market segmentation, organizations and management should know that the planning as rewards. Also management should try to identify each managers needs and expectations so as to increase their moral and planning performances. Based on this study some conclusions were drawn from the findings and they include, organizations should maintain an effective plan, provide a good planning and working environment, pay fair and adequate salaries and also encourage the management. Theoretical research needs to be carried out by other researchers to find out the efficiency of market segmentation in achieving increase market share of the company. Conclusively, the factors mentioned above can make management to be satisfied with planning and more rewarding to the manager and society.
Related Project Materials
THE EFFECT OF AN INVENTORY CONTROL SYSTEM ON ORGANIZATIONAL PERFORMANCES
ABSTRACT
Inventory control is one of the basic functions of every business; economic success of any man...
PHYTOCHEMICAL AND ANTIMICROBIAL STUDIES OF Spermacoce verticillata (Rubiaceae) G.F.W. Meyer
ABSTRACT
The plant Spermacoce verticillata is used in ethnomedicine for the treatment of itches, diarrhoea, sores and other ailments. The...
AN INVESTIGATIVE STUDY ON THE CAUSES OF MASS FAILURE IN MATHEMATICS IN EXTERNAL EXAMINATIONS (A CASE STUDY OF IJEBU NORTH LGA OGUN STATE)
ABSTRACT
The purpose of this study was to find out the causes of mass failure in Senior School Certific...
SUSTAINABILITY REPORTING FRAMEWORKS AND THEIR IMPACT ON FINANCIAL REPORTING
Abstract:
This study examines the impact of sustainability reporting frameworks on financial reporting...
THE INFLUENCE OF PERFORMANCE MANAGEMENT SYSTEMS ON EMPLOYEE MOTIVATION
Abstract: THE INFLUENCE OF PERFORMANCE MANAGEMENT SYSTEMS ON EMPLOYEE MOTIVATION
Objec...
ASSESSMENT OF THE IMPACT OF ARTISANAL GOLD MINING IN GIDAN MAI WAYO COMMUNITY, NIGER STATE, NIGERIA
ABSTRACT There are many challenges facing rural areas in Nigeria which serves as obstacles to the livelihood and wellbeing of the rural dwellers. O...
THE ROLE OF A BUSINESS PLAN IN THE SUCCESS OF AN ENTERPRISE
ABSTRACT
This study was carried out to examine the land availability challenges and mismanagement ...
PERFORMANCE EVALUATION OF MINI SPRINKLER IRRIGATION SYSTEM: COMPARISON OF THE PLASTIC AND IRON MADE SPRINKLER SYSTEM
ABSTRACT
This study is a study to evaluate and compare the hydraulic performance of plastic and iron mini sprinkler system using 8mm and...
ROLE AND PROBLEMS OF FINANCIAL INSTITUTIONS TO THE GROWTH OF SMALL SCALE BUSINESS IN NIGERIA
ABSTRACT
The purpose of this study is to x-ray the mobilization and channeling of fund to business sectors. The stud...
THE NIGERIA MEDIA UNDER THE MILITARY RULE
ABSTRACT
The interim national government headed by chief Earnest Shonekan popularly known as “ING” was a child of circumstanc...
